Tea Drops
Their product was groundbreaking. Their branding wasn’t — yet.
Tea Drops’ founder loved drinking loose leaf tea, but hated having to fiddle with strainers and those strange metal balls that inevitably crack open and spill brown flakes into your cuppa.
So she invented something new: loose leaf tea, compressed into a drop, that dissolves instantly in the bottom of your cup. Not instant tea. Not tea-flavoured water. Something new.
But standing out in a sea of tea products wasn’t easy, and Tea Drops was struggling to get consumers excited about its product.
The team decided to rebrand — and relaunch their website with a TOV that reflected the Tea Drops team’s energy, innovation, and purpose.
The strategy
To start, I helped Tea Drops find their positioning, creating a brand narrative that gives them a clear direction and a unified sense of purpose. Here’s a sample:
At Tea Drops, we believe that everyone should be able to effortlessly enjoy their favorite drinks whenever they want them – without compromising on flavor or quality of ingredients.
Brewing the perfect drink isn’t just a tasty treat. It’s a chance for our customers to take care of themselves, shift their mindset, and transform their mood.
The website
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