Find the soul.
Keep the substance.

Freelance copywriting, content, and concepts for B2B brands with complex propositions.

Let's chat

Hi, I’m Hannah

I’m a B2B copywriter and content writer with nearly a decade of experience.

In that time, I've worked with brands like VMO2, HP, ServiceNow, Red Hat, E.ON Next, and The Crown Estate, plus fast-growth names in AI, energy, geoscience, security, and FMCG.

I was Head Copywriter at The Creative Copywriter, I cut my teeth at tmp, and I’ve spent time in-house, too.

Let’s pass your people’s passion on to your customers.

Find the soul

The spark that makes your brand unique and wins audience attention.

Keep the substance

The unique tech, industry experience, technical language, and detail that customers really buy.

How can I help?

  • I’ll create messaging that hits hard, stands out, and connects with your customers. Words that make your customers say ‘Hey, that’s me’, so they remember you long after the fact.

    Web copy - Video - Ads - Billboards - Multi-channel campaigns

  • No shallow box-ticking or telling your audience what they already know; I’ll research, plan, and refine your content in partnership with you and your SMEs, so you can take a real stance and say something really insightful.

    Landing pages - Blogs - eBooks - Whitepapers - Social content - Videos - Case studies

  • I’ll turn solid strategy into a concept with staying power. Launch your brand, kick off a new campaign, or position a new product — I’ll make sure you have a clear direction that inspires your team and your customers.

    Pitches - Campaigns - Launches - Product Naming - Brand Naming

  • Need help setting your direction? I’ll work with you to create a platform that your sales, marketing, and creative teams can use as a launchpad.

    ABM messaging - TOV development - Brand personality - Website planning - Email strategy

  • Need your executives, SMEs, or frontline people to show up on socials? I’ll help them nail down their TOV, understand their strengths, and show off their expertise.

    TOV development - LinkedIn profiles - Social content calendars - Workshops

Find me on LinkedIn ·

Find me on LinkedIn ·

Let’s talk

Interested in working together? Fill out some info and we can find out whether we’re the right fit.